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WORLD'S FIRST SEX SIGN LANGUAGE
ROLE: AD, COPY, DESIGN
brief
How can Durex break down a barrier for a minority group to so they can achieve true sexual freedom?
insight
American Sign Language is missing key sexual terminology that allows for greater sexual exploration.
IDEA
Create the world's first universal sex sign language glossary, with more than 300 new terms to empower the deaf community, along with a plug-in that turns all porn into educational content.
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