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IDEA
brief
insight
Capitalize on the publicity from the upcoming Sims movie, directed and starred by Margot Robbie, and release Simlish language lessons on Duolingo so players can unlock the secrets of the game. Create a Simslingo expansion pack, filled with questions to be solved with Duolingo knowledge.
How can Duolingo target the gaming community with a new product or service?
70 million people play the Sims but are unable to understand the language, Simlish, and miss out on the true storyline.
ROLE: AD, COPY, DESIGN
SIMSLIN
G
DISCOVER WHAT WHOO HOO REALLY MEANS
O
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